In the digital marketing world, search engine optimization (SEO) and search engine marketing (SEM) are terms that have been used interchangeably.
An effective digital marketing strategy has many benefits - increasing brand awareness, driving traffic to your website, boosting conversions.
SEO marketing works to optimize your online content to bring greater brand exposure and visibility through organic search engine results.
What is digital marketing? Digital marketing refers to marketing efforts delivered via online channels like social media and search engines.