Search engine marketing (SEM) is one of the best ways to reach out to your target audience and scale your business in a competitive arena.
In the digital marketing world, search engine optimization (SEO) and search engine marketing (SEM) are terms that have been used interchangeably.
An effective digital marketing strategy has many benefits - increasing brand awareness, driving traffic to your website, boosting conversions.
Also known as search engine marketing, SEM is arguably one of the most efficient ways businesses can leverage to drive leads and revenue.
What is digital marketing? Digital marketing refers to marketing efforts delivered via online channels like social media and search engines.