What are the benefits of email marketing? Email marketing is an effective way to advertise your business, increase brand awareness, and drive traffic to your website. It also happens to be cost-effective and have an especially high ROI.
In addition, email marketing allows businesses to reach out to their existing customers, grow their customer base, and build their brand reputation.
With this in mind, read on to discover the benefits of email marketing for businesses as well as how it can help you reach your goals.
Email marketing allows you to reach people directly and convey your message curated to your brand identity.
Your message will reach who you want specifically. It can be used to foster relationships with both existing and potential customers too.
Email segmentation allows you to separate your email list into different audience lists with relevant characteristics.
As a result, your subscribers will be able to receive emails which are more personalized and targeted.
This increases relevance and value, which can generate more engagement and conversions eventually.
Email as a content marketing strategy allows you to effectively target each and every stage of your marketing funnel.
Top-of-the-funnel (TOFU), middle-of-the-funnel (MOFU) and bottom-of-the-funnel (BOFU) work together to nurture prospects in order to lead to conversions.
Based on the stage of your customer's journey, it is highly recommended to send different types of email marketing campaigns.
Depending on your objective, your email marketing campaign can vary from generating new leads to driving traffic to your website or specific product pages.
The use of marketing emails is the fastest way to reach out to your customers with updates. With email marketing, you can keep your customers up to date with new happenings and offerings of your business.
Information and promotions can be sent to your customers in the form of visually-appealing email content. This is effective in nurturing top-of-mind brand recall and keep your customers coming back to you.
Emails are a great way to get prospects and customers to visit your website. Within your email content, you can include relevant links to content topics in your website or blog.
Besides linking relevant website content within your email, you can also pair an irresistible offer together with a compelling call to action to bring users to your website or landing page to take a specific action.
Additionally, you can drive traffic to your company's various social media channels by including social media icons in the footer of your email.
Email marketing is a great marketing channel to feature your company's products or services and drive online revenue.
You can entice a customer to make a purchase in the following ways:
As such, customers will feel more inclined to make a purchase when they receive an email informing them of relevant products related to their purchases previously. This is significantly more effective when a discount or offer is provided together with a call to action.
Automated email campaigns, as known as email drip campaigns, makes sending emails to your audience less time-consuming.
Most, if not all, email marketing platforms these days come with email marketing automation feature. Based on either a time-based or event-based trigger, an email will be sent out to subscribers in your email list.
For instance, you can create an email campaign to send out a welcome email whenever someone signs up for your service.
In another case would be to send a highly curated follow-up email content whenever a subscriber clicks on a link in the first email message you have sent. This is a great way to nurture prospects by providing additional information on relevant topics in a timely fashion.
Not to mention, email drip campaigns also help you automatically create additional touchpoints with your prospects and customers too.
The costs of email marketing are much lower compared to other forms of marketing like paid ads and print media.
Other marketing tactics generally require costs in physical or digital advertising space and printing. Whereas, email marketing only needs a small recurring email platform fee and effort in developing effective email content.
The low operational cost of email marketing is crucial for small businesses who are just starting out especially.
Besides being cost effective, email marketing also provides an attractive return on investment (ROI).
According to industry benchmarks, companies can expect an average return of $38 for every $1 they spend on email marketing.
Through feedback and surveys from your customers, you can gain insights on the potential room for improvement in your business.
Quantitative and qualitative feedback from your customers goes a long way in helping with your product development and business innovation.
Without a doubt, the continuity of improvements and innovations will improve the customer experience of your company in the long run.
With the use of email campaigns, you can send customer satisfaction surveys to obtain valuable customer feedback.
After collecting these information, you can devise and implement improvement strategies to enhance your customer experience consequently.
Most email marketing platforms come with built-in analytics that provide insights on your campaign results.
You will see insights such as how often the emails were opened and by whom, who clicked links in the email, and who unsubscribed etc.
Such insights enable you to identify what’s working and what isn’t, so you can optimize your campaign for higher engagement and conversion rates.
In summary, there are many benefits of email marketing for businesses.
An effective email marketing strategy not only builds your brand, but also help you reach your marketing objectives and grow your revenue.
All in all, email marketing is an effective marketing tool that should be an integral part of your overall digital marketing strategy.
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